Born and worn in the USA Since 1987

Diamond Gusset® Jean Company was founded in 1987 to develop an entirely new jean concept utilizing a gusset for extra durability and enhanced comfort.

Since that time, we’ve seen many changes in the apparel industry, and by most accounts we should have disappeared along with many other companies that have struggled so hard to survive in this global economy. But instead of survive, we’re actually growing stronger now more than ever, and while most companies have gone offshore, merged, or have been totally eliminated we’ve managed to grow on our foundations. Those foundations are simple. We provide the most comfortable jean available while keeping one eye on history and the other on careful craftsmanship and continual improvement. This combination of tradition and innovation is one key why our customers are our best supporters of brand growth by continually providing vital word of mouth advertising for us.